While the market for Smart Home products is booming, the mainstream adoption is struggling. The products and services providing real value to consumers are few in comparison to the onslaught of products made ‘smart’ just because “we made an app for it because we could”.

The term ‘Smart Home’ is also misleading as homes today may be connected, but they are definitely not smart. The real Smart Home would require little interaction as it would learn your patterns, predict your needs and adapt to what you need. But until then we’ve been stuck with our Smartphone to control most of our connected devices.

And as we continue to having to manually control our Connected Homes the Smart Speaker Assistants enters trying to help us with just that.  These devices are simply put our existing Digital Assistants like Siri and Google Assistant put in a speaker, given a room wide microphone and the ability to control our connected devices.

The Digital Assistants haven’t seen widespread use yet, maybe because it’s a bit awkward to loudly ask your phone things in public.  But doing so in your home is a lot more acceptable. Asking your home to turn on Netflix for your kids when you’re cooking dinner or turning of all your lights by saying good night actually does provide make things a bit easier.


Having used the Google Home for a little more than a year, I now have six devices scattered around my home to be able to pick up my voice wherever I might be. I find myself using voice control all the time as it’s a much quicker and more comfortable way to turn on music, media and lights than to find and use my phone.

The ability to just speak a question into thin air and having the speaker in the next room correctly understand and provide an answer is sufficient proof that the technology has reached it’s necessary maturity.

Enabling the Smart Home

The Smart Speaker Assistants provide two important things for the Smart Home that so far has been lacking:

  1. It brings the Smart Home together in a way that hasn’t been possible before. You can buy almost any device you’d like and have it integrated into your home by letting it be controlled through voice control. It will make the issue of having 20 smart home apps less of a problem because you seldom will have to use them.
  2. Until we have the truly smart home that doesn’t need manual interaction it provides a much more suitable way to interact with your home than your smartphone can ever provide.

What do you need to get your own smart speaker assistant?

Well, first it’s important to understand that the Smart Speaker doesn’t give you a Smart Home. Unless you also get connected devices you can control it’s little more than a speaker you can ask questions. So either you already do or you can start with something simple like Philips Hue and a Chromecast which provide a lot of fun and impressive possibilities together with a smart assistant.

Which product should I choose?

Amazon Alexa was released November 2014 and was the first product of its sort go get some real market penetration. Exactly two years later Google made its move and released Google Home. More companies are following suit, of which the Apple Homepod is the most notable. And while I’m sure Apple will introduce innovative ideas to the product segment, for now we have to make due with comparing Alexa and Google Home.

Alexa, being two years older, boosts a larger number of integrations to other services and products. This is usually the main benefit being voiced in comparisons between the two. But Google is moving quickly and is adding support and new functions every other week. It’s also obvious that Google has a stronger experience with language understanding and AIs as Google Home is consistently the product to win in tests determining which device better interprets what you’re saying.

In the end, both products provide a glimpse into the voice controlled future and the choice should be based on what other ecosystems you’re using currently. And why not get one of each to try them out as they are only about $50 to $70 depending on in which country you buy them (Google Mini and Amazon Echo Dot). It’s also noteworthy that there are a lot of countries they aren’t released in yet. In Sweden you can get one, but for now you will have to make due with English and non-EU power plugs.

More information:

Partner and Senior Advisor Mikael Rönde, mikael.ronde@glaze.se, +46 (0)70 88 66 794

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