{"id":34205,"date":"2021-06-07T17:12:06","date_gmt":"2021-06-07T17:12:06","guid":{"rendered":"https:\/\/beacontower.io\/inblickar\/connected-industries-the-digital-dilemma\/"},"modified":"2021-06-07T17:12:07","modified_gmt":"2021-06-07T17:12:07","slug":"connected-industries-the-digital-dilemma","status":"publish","type":"page","link":"https:\/\/beacontower.io\/sv\/insikter\/connected-industries-the-digital-dilemma\/","title":{"rendered":"Connected Industries – the digital dilemma"},"content":{"rendered":"

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Connected Industries: The Digital Dilemma<\/strong><\/h1>\n

Every traditional business may be impacted by digitalisation. Whether a company is directly or indirectly affected by the fourth industrial revolution, the sections What is IIoT \u2013 the Industrial Internet of Things?<\/a> and IoT technology trends<\/a> will offer an introduction to the Industrial Internet of Things including numerous examples of how other companies have created value in this space.<\/span><\/p>\n

Consider a Scandinavian market leading mailbox manufacturer that has experienced a dramatic decrease in their key market demand and is side-lined in the only segment with growth:<\/span><\/p>\n\n\n\n\n\n
\n

-70%<\/span><\/p>\n<\/td>\n

\n

approximate decline in Denmark for traditional mail and letter distribution from 2000 to 2015 <\/span><\/em><\/p>\n<\/td>\n<\/tr>\n

\n

-50%<\/p>\n<\/td>\n

\n

of the population has opted out of printed advertisements
\u2013 even the business itself is aware the paper ad media is dying<\/span><\/em><\/p>\n<\/td>\n<\/tr>\n

\n

+10%<\/span><\/p>\n<\/td>\n

\n

internet package world market cumulative annual growth rate (CAGR) between 2010 and 2014<\/span><\/em><\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The dilemma is that the distribution of courier parcels has increased due to booming internet purchases with the additional service of returning unwanted goods, while The Danish Post suffers, with companies like GLS and UPS having captured the increasing demand for deliveries. How does the mailbox manufacturer tap into the digital potential?<\/span><\/p>\n

Deutsche Post has joined forces with DHL to escape a similar death spiral and have thus created growth from the booming parcel deliveries.<\/span><\/p>\n

The mailbox manufacturer is aware of the market and technology trends; they wish to stay relevant in the value chain of domestic mail and parcel handling. Several carriers competing to offer door-to-door delivery open a window of opportunity for the mailbox company to integrate with each their systems: access to the box; checking if already occupied; notifying and communicating with the mailbox owner, etc.<\/span><\/p>\n

What is the future role of the mailbox? What are the (digital) options of this company?<\/span><\/p>\n