{"id":32400,"date":"2021-02-05T16:08:38","date_gmt":"2021-02-05T16:08:38","guid":{"rendered":"https:\/\/beacontower.io\/den-perfekt-storm\/"},"modified":"2021-08-12T11:26:47","modified_gmt":"2021-08-12T11:26:47","slug":"den-perfekt-storm","status":"publish","type":"post","link":"https:\/\/beacontower.io\/da\/den-perfekt-storm\/","title":{"rendered":"Hvorfor IoT og ikke “pervasive computing”?"},"content":{"rendered":"

Hvis du har spekuleret p\u00e5, hvorfor det er nu, vi oplever al den hype om de s\u00e5kaldte Internet-of-Things (IoT), og tror det er “gammel vin i nye flasker”, er der her et par tips til, hvorfor den hype aldrig blev til noget for 10-15 \u00e5r siden, da pervasive computing eller ubiquitous computing var \u201dhot\u201d i forskningen.<\/p>\n

IoT best\u00e5r af teknologiske fusioner, nye forretningsmodeller, livslang produktforbedring og analyse<\/strong><\/h3>\n

Muligheden for en IoT-dreven forretning er i vid udstr\u00e6kning baseret p\u00e5 tre tendenser: Omkostninger, kapaciteter og bekvemmelighed. Selvom prisen p\u00e5 sensorer, b\u00e5ndbredde og behandling konstant er blevet mindre og mere avanceret funktionalitet er muliggjort, er teknologiens historie fyldt med utallige eksempler p\u00e5 produktintroduktioner, der ikke levede op til forventningerne fra den annoncerede ydeevne (IBMs OS\/2) eller eller som var forud for tiden (Apple Newton).<\/p>\n

Erfaringerne er blandt andet, at man skal s\u00f8ge efter en rentabel l\u00f8sning p\u00e5 et reelt problem eller \u00f8nske \u2013 og ikke udvikle tech-gadgets, der ser bort fra kunden. F\u00f8lgende afsnit viser udviklingsfaktorer der har f\u00f8rt til IoT: En tendens der sl\u00f8rer tidligere forskelle mellem teknologiprodukter; risikoen for at g\u00e5 glip af nye og uortodokse markedsdeltagere; hvordan nye muligheder opst\u00e5r for at give livslang produktforbedring mulighed for at forblive relevant; og drevet af dataindsigt.<\/p>\n

Teknologisk tendens: Enhedsfusion<\/strong><\/h3>\n

I 1991 forventede de fleste virksomheder, der leverede produkterne p\u00e5 denne Radio Shack-reklame (se billedet ovenfor), ikke at blive potentielle konkurrenter. Men kort efter absorberede mobilnetv\u00e6rket telefonsvareren. Derefter blev b\u00e5ndet\/cd-afspilleren udskiftet med en iPod, der successivt b\u00f8jede sig for netv\u00e6rkets streamingtjenester, og tilsyneladende er bekvemmeligheden ved at have et still-kamera og en videob\u00e5ndoptager til r\u00e5dighed n\u00e5r som helst i lommen, en st\u00e6rkere driver end et spejlreflekskamera af h\u00f8j kvalitet eller et videokamera.<\/p>\n

IPhone 7 har mere end 1000 flere transistorer end den originale PC Pentium, der kr\u00e6ver gensidigt mindre energi pr. beregningstransaktion. Varmeafledning pr. bit information beregnet eller transmitteret reduceres med hver nye generation af siliciumintegration, hvilket ogs\u00e5 bidrager til at reducere omkostningerne ved de komponenter og sensorer, der kr\u00e6ves for at indsamle og beregne data.\u00a0<\/strong><\/p>\n

Forretningstrend: At finde “Den hemmelige opskrift”<\/strong><\/h3>\n

Den nemme adgang til n\u00e6sten ubestemt beregningskraft udg\u00f8r en trussel for de traditionelle virksomheder med et dedikeret form\u00e5l og en h\u00e5ndgribelig bearbejdet l\u00f8sning. Ny markedsdeltagere kan tilbyde en overflod af beregningskraft, der n\u00e6sten ignorerer begr\u00e6nsningerne i den fysiske verden. Derfor risikerer de eksisterende virksomhedsejere at blive en tilf\u00f8jelsesfunktion integreret med andres bredere l\u00f8sning eller udelukkende som en underleverand\u00f8r af varer til et \u00f8kosystem, hvor v\u00e6rdien udvindes fra deres produkter.<\/p>\n

Nye markedsdeltagere betragter ikke n\u00f8dvendigvis den eksisterende forretningsvertikal som en integreret enhed, som den nuv\u00e6rende vifte af veletablerede virksomheder g\u00f8r. Nyhe markedsdeltagere eksperimenterer, forenkler og skaber, hvad der har v\u00e6rdi, eller de omdefinerer tjenesten til det, som kunderne virkelig \u00f8nsker, men aldrig har f\u00e5et.<\/p>\n

Vi kalder denne tendens til at \u201cfinde den hemmelige opskrift\u201d, og du kan l\u00e6se mere om det i vores blogindl\u00e6g her.<\/a><\/p>\n

F&U-tendens: Et produkts liv starter, n\u00e5r det pakkes ud og t\u00e6ndes for f\u00f8rste gang<\/strong><\/h3>\n

Traditionel produktudvikling gennem en stage-gate-model leverer en defineret funktionsliste i en forudsigelig kvalitet p\u00e5 en bestemt dato. Efter produktlancering afsender R&D-teamet vedligeholdelsesopgaven til et ingeni\u00f8rteam, og derefter betragtes udviklingsfasen som afsluttet.<\/p>\n

Industrielle komponenter er traditionelt skr\u00e6ddersyet med n\u00f8jagtig hukommelseskapacitet og processorkraft, der passer n\u00f8jagtigt til form\u00e5let. Den slanke pasform kan spores tilbage til en tid, hvor udvikling af dedikeret elektronik, bet\u00f8d at hver bit og byte repr\u00e6senterede en betydelig udgift. Fuldt tilpassede l\u00f8sninger er ofte for dyre i mindre produktionsserier sammenlignet med masseproduceret standard hyldevare-platform, der tilbyder en alsidighed og fuld v\u00e6rkt\u00f8jsk\u00e6de til hurtig udvikling og implementering.<\/p>\n

L\u00e6s mere om R&D-trends med l\u00f8bende opdateringer og forbedringer i vores blogindl\u00e6g her.<\/a><\/p>\n

Datatendens: Viden fra flere enheder – machine learning<\/strong><\/h3>\n

Den indledende dataindsamling kr\u00e6ver ikke n\u00f8dvendigvis en dyb indsigt i computing og cloudfunktionalitet. Akkumulerende data vil sidste ende blive et aktiv, og dets betydning str\u00e6kker sig ud over den faktiske forretningsmulighed. Da eksperimentelle og standardiserede dataindsamlingsenheder er kommercielt tilg\u00e6ngelige, kan ops\u00e6tning af eksperimentel dataforbindelse til netv\u00e6rket arrangeres med en industriel cloud-udbyder, hvilket betyder, at et dyrt datavarehus ikke l\u00e6ngere er en n\u00f8dvendighed. Efterf\u00f8lgende bliver analytiske v\u00e6rkt\u00f8jer mere brugervenlige til visualisering af resultaterne fra data gemt i skyen.<\/p>\n

Et potentielt v\u00e6rdifuldt forslag er at s\u00f8ge efter m\u00f8nstre i brugen af \u200b\u200ben stor population af adf\u00e6rdsdata, og derefter dele fordelen ved indsigt til alle, der bruger tjenesten. Producenter, der systematisk indsamler k\u00f8rselsdata p\u00e5 tv\u00e6rs af flere installationer, kan forudse tilsyneladende ukorrelerede h\u00e6ndelser, der forudsiger, at der opst\u00e5r fejl igen. Funktionerne i avancerede statistiske algoritmer anvendt p\u00e5 tv\u00e6rs af massive datas\u00e6t afsl\u00f8rer afh\u00e6ngigheder, der ikke identificeres ved almindelig overv\u00e5gning og rapportering.<\/p>\n

For mere information<\/strong><\/h3>\n

Managing Partner, Jakob Appel, jakob.appel@glaze.dk<\/a>, +45 26 17 18 58<\/p>\n

L\u00e6s mere her om IoT-drevne forretningsmodeller<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hvis du har spekuleret p\u00e5, hvorfor det er nu, vi oplever al den hype om de s\u00e5kaldte Internet-of-Things (IoT), og tror det er “gammel vin i nye flasker”, er der her et par tips til, hvorfor den hype aldrig blev til noget for 10-15 \u00e5r siden, da pervasive computing eller ubiquitous computing var \u201dhot\u201d i […]<\/p>\n","protected":false},"author":10,"featured_media":32396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-32400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-da"],"yoast_head":"\nHvorfor IoT og ikke "pervasive computing"? - Beacon Tower<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beacontower.io\/da\/den-perfekt-storm\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvorfor IoT og ikke "pervasive computing"? 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