{"id":32392,"date":"2021-02-04T15:39:53","date_gmt":"2021-02-04T15:39:53","guid":{"rendered":"https:\/\/beacontower.io\/data-er-den-nye-olie-i-den-digitale-oekonomi\/"},"modified":"2021-08-12T11:20:03","modified_gmt":"2021-08-12T11:20:03","slug":"data-er-den-nye-olie-i-den-digitale-oekonomi","status":"publish","type":"post","link":"https:\/\/beacontower.io\/da\/data-er-den-nye-olie-i-den-digitale-oekonomi\/","title":{"rendered":"Data er den nye olie i den digitale \u00f8konomi!"},"content":{"rendered":"

Har du set dette udsagn f\u00f8r? Sandsynligvis, ja!<\/p>\n

Vi ser konstant historier om virksomheder, der form\u00e5ede at krydse gr\u00e6nserne for “traditionelle” forretningsmodeller til en, hvor v\u00e6rdi skabes gennem data. Og som regel enten ved at skabe nye industrier eller “disrupte” eksisterende industrier, som det siges p\u00e5 nydansk.<\/p>\n

S\u00e5 tror jeg, det er forkert? Nej! Jeg bakker op om forestillingen, at den eksponentielle v\u00e6kst af data sammen med nye og st\u00e6rkere analytiske muligheder, vil give os en ekstremt fascinerende fremtid.<\/p>\n

Men, ligesom at binde og g\u00e5 med et slips er det ikke let at f\u00e5 succes med, og det er ikke til enhver lejlighed. N\u00e6sten alle IoT-pitch\u00b4er, som jeg ser, indeholder p\u00e5 en eller anden m\u00e5de en del, hvor data er beregnet til at blive omdannet til en ny indt\u00e6gtsstr\u00f8m. Og ofte n\u00e5r jeg graver ind i det, er der kun f\u00e5 detaljerede detaljer om, hvordan man g\u00f8r det. Dette er endnu mere sandt, n\u00e5r man ser p\u00e5 “traditionelle” virksomheder, der \u00f8nsker at sikre, at de ikke falder bagud ved at g\u00f8re deres eksisterende produkter til datagenererende tekniske vidundere. Nogle lykkes, men under hensyntagen til survivors bias, g\u00f8r det overv\u00e6ldende antal ikke.<\/p>\n

Og sandheden er, at et stort flertal af vellykkede IoT-produkter ikke lykkes p\u00e5 grund af deres analytiske muligheder, men alene p\u00e5 grund af at v\u00e6re internetforbundne. Det tilf\u00f8jer muligvis en vis v\u00e6rdi til tjenesten, men det definerer dem ikke. Nogle forbundne produkter er netop det – produkter der er forbundet – og de beh\u00f8ver ikke at revolutionere hvordan du tjener dine penge.<\/p>\n

Men selvf\u00f8lgelig, at forf\u00f8lge datadrevne fordele, har en risiko og kan f\u00f8re den forkerte vej, men at ignorere det er en endnu st\u00f8rre risiko. Der er mere eller mindre altid noget at hente fra indsamlede data, og udfordringen er at forst\u00e5, hvad den fordel er.<\/p>\n

Men forvent ikke at muligheden pludseligt pr\u00e6sentere sig selv. Det kr\u00e6ver meget h\u00e5rdt arbejde og ekspertise for at identificere mulighederne. Hvilket selvf\u00f8lgelig er en god ting, da en anden ellers allerede havde gjort det.<\/p>\n

Nu g\u00e5r vi videre til et par praktiske tips til, hvordan man n\u00e6rmer sig dataanalyse inden for IoT.<\/p>\n

1 – Forst\u00e5 de data, der kan indsamles.<\/strong> Hvad m\u00e5ler de indsamlede data faktisk, og hvad er dets granularitet og pr\u00e6cision?<\/p>\n

2 – Kortl\u00e6g alle andre data, der er relevante.<\/strong> Dette kan v\u00e6re b\u00e5de interne (f.eks. Historiske forbrugerdata) og eksterne data (f.eks. Vejrdata).<\/p>\n

3 – Identificer muligheder baseret p\u00e5 de identificerede tilg\u00e6ngelige data.<\/strong> Dette er den sv\u00e6re del og kr\u00e6ver en innovativ tilgang eller en god forst\u00e5else af andre casestudier. Her er det afg\u00f8rende at huske, at ikke alle muligheder vil v\u00e6re revolutionerende. Det er normalt lettere at starte med noget simpelt, der er let at forst\u00e5.<\/p>\n

4 – Forst\u00e5 mulighederne.<\/strong> Stoler de p\u00e5 r\u00e5 eller aggregerede data? Er de baseret p\u00e5 realtidsanalyse, eller er de afh\u00e6ngige af historiske data? Det kr\u00e6ver ogs\u00e5 et valg af analytisk metode (f.eks. Kan Machine Learning v\u00e6re en mulighed?). Disse valg \u00e6ndrer den n\u00f8dvendige arkitektur og infrastruktur markant.<\/p>\n

5 – Beslut hvilke data der skal indsamles, og i hvilken form de skal gemmes. <\/strong>Brian Krzanich (Intel CEO) forudsiger, at autonome k\u00f8ret\u00f8jer vil forbruge 4 terabyte data hver dag. At beslutte, hvilke data der er relevante at gemme, er vigtigt for ikke at blive overv\u00e6ldet af det. B\u00f8r nogle data kun analyseres i realtid og derefter kasseres? Er nogle data kun v\u00e6rdifulde, n\u00e5r de er samlet? Hvor l\u00e6nge er dataene nyttige?<\/p>\n

Selvom det bestemt er en udfordring, er det vigtigt at have ekspertisen til at kunne forst\u00e5 mulighederne ved den eksponentielt st\u00f8rre m\u00e6ngde af data, som indsamles. Men p\u00e5 samme tid b\u00f8r v\u00e6rdien af \u200b\u200bde indsamlede data ikke pumpes op. En praktisk tilgang med fokus p\u00e5 reelle muligheder, er bedre end et l\u00f8fte om en undvigende gylden datadrevet fremtid.<\/p>\n

For mere information<\/strong><\/h3>\n

Partner og seniorr\u00e5dgiver Mikael R\u00f6nde, mikael.ronde@glaze.se<\/a>, +46 (0) 70 88 66 794<\/p>\n

L\u00e6s mere om hvordan Beacon Tower underst\u00f8tter jeres IoT-produkter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Har du set dette udsagn f\u00f8r? Sandsynligvis, ja! Vi ser konstant historier om virksomheder, der form\u00e5ede at krydse gr\u00e6nserne for “traditionelle” forretningsmodeller til en, hvor v\u00e6rdi skabes gennem data. Og som regel enten ved at skabe nye industrier eller “disrupte” eksisterende industrier, som det siges p\u00e5 nydansk. S\u00e5 tror jeg, det er forkert? Nej! Jeg […]<\/p>\n","protected":false},"author":10,"featured_media":32389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-32392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-da"],"yoast_head":"\nData er den nye olie i den digitale \u00f8konomi! - Beacon Tower<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beacontower.io\/da\/data-er-den-nye-olie-i-den-digitale-oekonomi\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data er den nye olie i den digitale \u00f8konomi! - Beacon Tower\" \/>\n<meta property=\"og:description\" content=\"Har du set dette udsagn f\u00f8r? Sandsynligvis, ja! Vi ser konstant historier om virksomheder, der form\u00e5ede at krydse gr\u00e6nserne for “traditionelle” forretningsmodeller til en, hvor v\u00e6rdi skabes gennem data. Og som regel enten ved at skabe nye industrier eller “disrupte” eksisterende industrier, som det siges p\u00e5 nydansk. S\u00e5 tror jeg, det er forkert? Nej! 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Sandsynligvis, ja! Vi ser konstant historier om virksomheder, der form\u00e5ede at krydse gr\u00e6nserne for “traditionelle” forretningsmodeller til en, hvor v\u00e6rdi skabes gennem data. Og som regel enten ved at skabe nye industrier eller “disrupte” eksisterende industrier, som det siges p\u00e5 nydansk. S\u00e5 tror jeg, det er forkert? Nej! 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