{"id":32296,"date":"2021-01-27T19:29:47","date_gmt":"2021-01-27T19:29:47","guid":{"rendered":"https:\/\/beacontower.io\/transformer-forretninger-med-strategiske-slaer\/"},"modified":"2022-02-23T13:22:23","modified_gmt":"2022-02-23T13:22:23","slug":"transformer-forretninger-med-strategiske-slaer","status":"publish","type":"post","link":"https:\/\/beacontower.io\/da\/transformer-forretninger-med-strategiske-slaer\/","title":{"rendered":"Transform\u00e9r forretninger med strategiske SLA\u2019er"},"content":{"rendered":"

SLA’er og forretningstransformation i samme s\u00e6tning – det lyder ikke rigtigt, vel? Godt. Der er dog mere ved sagen, hvis du ser p\u00e5 SLA’er (serviceniveauaftaler) gennem linsen af \u200b\u200bIoT-forretningsmodeller.<\/p>\n

Mange leverand\u00f8rer ser deres SLA som et n\u00f8dvendigt onde, da f\u00e5 af deres kunder virkelig forst\u00e5r SLA’erne, f\u00f8r de tilmelder sig tjenester. De fleste virksomheder har tilmeldt sig forskellige cloud-tjenester, og det ser ofte ud til, at der ikke er nogen reel konsekvens i SLA’er, om l\u00f8sning A eller B v\u00e6lges. Brug af SLA’er som en strategisk konkurrencem\u00e6ssig fordel kan dog v\u00e6re mulig, hvis Internet-of-Things (IoT) forretningsmodeller og teknologier udnyttes p\u00e5 den rigtige m\u00e5de.<\/p>\n

Tilsluttede produkter er Service by Design <\/strong><\/h3>\n

IoT muligg\u00f8r, at produkter opdateres regelm\u00e6ssigt. Den traditionelle R&D-produktlivscyklus med fokus p\u00e5 st\u00f8rre produktudgivelser, skiftes nu til et fokus p\u00e5 at integrere vedligeholdelse og opgraderinger i en kontinuerlig udviklingsproces (hvis du er interesseret i dette emne, skal du l\u00e6se denne blog: Et produkts liv starter, n\u00e5r det pakkes ud og t\u00e6ndes<\/a>).<\/p>\n

Lancering af tilsluttede produkter med uendelige muligheder for opdateringer betyder, at F&U-organisationen skal omfatte vedligeholdelse og opgraderinger p\u00e5 markedet, og derfor bliver SLA’erne forretningskritiske. Produkter og R&D-organisationens tankegang b\u00f8r derfor underst\u00f8tte service-“udviklingsevne” – s\u00e5 nye tjenester kan implementeres i allerede markedsf\u00f8rte produkter.<\/p>\n

SLA vil i stedet for en ansvarsfraskrivelse blive opfattet som en forretningsmodel og v\u00e6rdiproposition, der omfatter forretnings- og organisationsstrukturen. Det bliver ansvarligt og forretningskritisk for hele organisationen, der sp\u00e6nder over R&D, support, produktion, \u00f8konomi, salg og marketing.<\/p>\n

Eksempel: Virksomheden \u201dAcme Group\u201d producerer tagrender og nedl\u00f8b. For visse kunder er det meget vigtigt at undg\u00e5 un\u00f8dvendigt vand i deres bygningsgrundlag, samt un\u00f8dvendigt fugt. \u201dAcme Group\u201d \u00f8nsker at differentiere deres premium-produkt ved at tilf\u00f8je tilslutning til deres tagrendeinstallationer. Dette g\u00f8r det muligt for dem at advare kunder, n\u00e5r der opst\u00e5r store skybrud i deres omr\u00e5de, n\u00e5r r\u00f8rene er blokeret, og n\u00e5r r\u00f8rene er vippet.\u00a0“Acme Group\u201d kan nu udnytte deres premiumprodukt ved ikke blot at tilf\u00f8je abonnementsbaserede onlinetjenester, men ogs\u00e5 tilbyde teknikere til at f\u00f8re tilsyn med deres installationer og, om n\u00f8dvendigt, udskifte eller rense r\u00f8r. Ved at f\u00f8je SLA’er til et tilsluttet produkt kan de nu tilbyde helt nye tjenester med en stabil indt\u00e6gtsstr\u00f8m. Det nye forretningsomr\u00e5de kr\u00e6ver \u00e6ndringer i den eksisterende organisation, og SLA’erne er nu strategiske og forretningskritiske.<\/p>\n

Brug af SLA’er er ikke et nulsumsspil <\/strong><\/h3>\n

Brug af SLA’er p\u00e5 en strategisk m\u00e5de g\u00f8r det muligt for virksomheder at udvikle en servicebaseret forretningsmodel, der sparer penge for kunden og udnytter ressourcer mere effektivt – og dermed undg\u00e5r et nulsumsspil. Dette opn\u00e5s ved at tilbyde tjenester, der er forretningskritiske for brugeren og ikke “tilsluttede tilf\u00f8jelsesfunktioner, der er hyggelige at have” – som ikke giver v\u00e6sentlig forretningsv\u00e6rdi (f.eks. tagrenden videresender at “det regner” og intet om hvor meget og r\u00f8rets tilstand). Du kan l\u00e6se mere om tilsluttede produkter og datav\u00e6rdi her; er data den nye olie?<\/a><\/p>\n

L\u00e6ngere nede p\u00e5 vejen vil dette g\u00f8re det muligt for “Acme Group” og mange andre “traditionelle” virksomheder at tilbyde tjenester i stedet for produkter ved at anvende dataanalyse til deres forretning. Ved at analysere dataene kan de risikostyre vedligeholdelse, forudsige nedbrud og pro-aktivt skifte reservedele. “Acme Group” og andre virksomheder kan endda udvide deres forretning yderligere ved at anvende IoT-forretningsmodellen “Sensor-as-a-Service”.<\/p>\n

P\u00e5 bundlinjen: Ved at forbinde produkter og anvende strategiske SLA’er kan virksomheder omdanne deres forretning, s\u00e5 ressourcer udnyttes effektivt, og nye servicedrevne forretningsomr\u00e5der oprettes.<\/p>\n

For mere information:<\/strong><\/h3>\n

Managing Partner, Jakob Appel, jakob.appel@glaze.dk<\/a>, +45 26 17 18 58<\/p>\n

L\u00e6s mere om hvordan IoT kan give jeres organisation nye forretningsmodeller<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

SLA’er og forretningstransformation i samme s\u00e6tning – det lyder ikke rigtigt, vel? Godt. Der er dog mere ved sagen, hvis du ser p\u00e5 SLA’er (serviceniveauaftaler) gennem linsen af \u200b\u200bIoT-forretningsmodeller. Mange leverand\u00f8rer ser deres SLA som et n\u00f8dvendigt onde, da f\u00e5 af deres kunder virkelig forst\u00e5r SLA’erne, f\u00f8r de tilmelder sig tjenester. De fleste virksomheder har […]<\/p>\n","protected":false},"author":10,"featured_media":32293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-32296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-da"],"yoast_head":"\nTransform\u00e9r forretninger med strategiske SLA\u2019er - Beacon Tower<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beacontower.io\/da\/transformer-forretninger-med-strategiske-slaer\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transform\u00e9r forretninger med strategiske SLA\u2019er - Beacon Tower\" \/>\n<meta property=\"og:description\" content=\"SLA’er og forretningstransformation i samme s\u00e6tning – det lyder ikke rigtigt, vel? Godt. Der er dog mere ved sagen, hvis du ser p\u00e5 SLA’er (serviceniveauaftaler) gennem linsen af \u200b\u200bIoT-forretningsmodeller. Mange leverand\u00f8rer ser deres SLA som et n\u00f8dvendigt onde, da f\u00e5 af deres kunder virkelig forst\u00e5r SLA’erne, f\u00f8r de tilmelder sig tjenester. 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